Invitation seminar February 15th, 2024

Invitation seminar February 15th, 2024

Top Sector Horticulture & Starting Materials is organizing a seminar on Thursday, February 15th, 2024 on exploring and developing models for the collaboration of an international horticultural cluster between Morocco and the Netherlands.

The Dutch horticulture industry is known for its global activities. Greenhouses (equipment), inputs, starting material are exported around the globe. But also produce are traded through international values chains. All this needs to be combined with knowledge and experience and a governance structure to operate it. The Dutch triple helix is often named as the backbone of the successful position of the horticulture cluster.

For a country to develop its horticulture sector this means more than building greenhouses, a complete eco system needs to be developed. Recent examples are seen in South Korea and Kentucky (USA). Morocco is also active in developing its greenhouse sector in combination with a challenge regarding water scarcity. A mission of the Netherlands Enterprise Agency (RVO), last November, has identified several challenges and options for collaboration.

To realize this potential, a cluster approach is needed. This calls for a conceptual design that can only be created by input from all the stakeholders involved, both Moroccan and Dutch (triple helix). Research and education, business, and government(s) all must define their responsibilities, roles and tasks.

The seminar is part of an incoming mission from Moroccan involved triple helix horticulture stakeholders organized by RVO in collaboration with the Dutch Embassy in Rabat. Various participants from IBN Tofail, IAV Hassan II, INRA, Credit Agricole du Maroc, Dimatit and the Moroccan Confederation of Agriculture and Rural Development will join the seminar

During a seminar on Thursday, February 15th, 2024, the cluster collaboration between Morocco and the Netherlands will be discussed in an interactive setting. The design of the international triple helix will be at the focal point, with the aim of transferring insights into concrete action and inspiration for other initiatives.


12:451. Roundtour Koppert Experience for Moroccan Participants 2. Presentation, Renate Douwes, RVO for Dutch Participants
13:15Kick-off Seminar, by Michiel Roelse, director TKI Top Sector Horticulture & Starting Materials
13:30Presentation Yassin Lahiani, Export Manager MENA & India, Koppert Biological System
13:50Presentation Woody Maijers, Lead Innovationpact, Greenport West-Holland
14:10Presentation, Ms. Sahar El Ouadrhiri, Head of Mission, Moroccan Confederation of Agriculture and Rural Development (CODEMAR)
14:30 – 14:45Break
14:45 – 15:30Break Out Groups
15:30 – 16:15Plenary Feedback and Discussion, by Coen Hubers
16:15 – 16:30Closure, by Michiel Roelse and Coen Hubers

This seminar will take place at Koppert Biological Systems, from 12:00 till 17:30. The official invitation, including the program, will be available in the last week of January. You can already register via the registration form (see the red button below – if you click on the button, you will go to the IMPACT2025-website.)

Date: Thursday, February 15th, 2024
Time: 12:00 till 17:30 (including lunch)
Location: Koppert Biological Systems, Veilingweg 14, 2651 BE Berkel en Rodenrijs

Register here

International horticultural cluster between Morocco and the Netherlands

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