Startup Afternoon

Startup Afternoon


Where startups and established companies within the Food & Flower Industry connect

De Startup Afternoon by Topsector Horticulture & Starting Materials and HortiHeroes is a great opportunity to connect the execution power and network of established companies to the agility and new technologies of startups and scale-ups within the Food & Flower industry. We challenge captains of industry, innovation managers and intrapreneurs of established companies to share their knowledge, facilities and network with start-ups and scale-ups to join forces and innovate faster together. 

During this afternoon start-ups and scale-ups will present their newest innovations. Successful entrepreneur, investor, startup coach and co-author Esther Gons shares her experiences from both start-up as corporate perspective with many lessons and models from her book The Corporate Startup

During this event we will also announce the winner of the Topsector Horticulture & Starting Materials Innovation Prize 2019. Topsector H&S challenges startups and scale-ups to develop a technical innovation for greenhouses which increases the food production with the least possible input. The winner will receive a research budget of 25.000 euro and a wildcard ticket to the ‘StartLife Accelerate’ program.

AVAG, the Dutch greenhouse construction and installation sector, is partner of the Startup Afternoon


13:30 – 14:00   Walk-in & Registration – Opening Innovation Playground
14:00 – 18:00   Meet the Startups Plenary Show
14:00   Opening by host Gerrit Heijkoop 

– Welcome by Michiel Roelse | Topsector Horticulture & Starting Materials
– Short Q&A with program directors
– HortiHeroes | Raffi Balder
– YES!Delft | EJ Lugt
– StartLife | Jan Meiling
– Rockstart | Mark Durno

14:30   Keynote Esther Gons – The Coorporate Startup
15:10   Innovation Prize  – Pitches
15:45   Break | Innovation Playground | Speeddate floor
16:30   Welcome back by Gerrit Heijkoop

– HortiHeroes Innovation Hub 
– Intrapeneurship Class of 2019

17:05   Announcement Winners by Jury president | Innovation Prize
17:15 – 19:00   Connecting at Drinks with World Horti Center Participants


The official language for this event is English. Startup Afternoon is part of the program Impact2025 of Topsector Horticulture & Starting Materials.

It is strange that only extraordinary men make the discoveries, which later appear so easy and simple.

– Georg C. Lichtenberg

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December 12th 2019 – World Horti Center, Europa 1, 2672 ZX Naaldwijk (The Netherlands)